Careers Brand Marketing Manager

Overview As Brand Marketing Manager, you will manage the effective execution of the International Education brand internally, and support on planning and execution of brand campaigns to build our brand globally and position us in a way that helps us grow in a competitive sector, supports our schools and builds our reputation. In this critical role you will lead the brand team's internal engagement with colleagues to ensure brand consistency, play a pivotal role in managing and executing our brand strategy and help us build meaningful brand partnerships.Responsibilities

• Champion the International Education brand across teams and regions.
• Deliver internal training and guidance to ensure consistent application of the brand.
• Lead on managing brand queries from colleagues across International Education, including regional marketing teams.
• Manage projects to develop assets to support the brand strategy, for example brand messaging, photography and templates.
• Support brand campaign planning and content creation.
• Monitor competitor brand activity and share insights.
• Brand partnerships & events:
  Support the development and approval of new brand partnerships, in line with our brand partnership framework.
• Work with our Head of Community & Advocacy to align community and advocacy initiatives with brand objectives.
• Work with our Senior Events Manager on our awards strategy to ensure brand alignment.
• Measuring success:
  Support the tracking and communication of brand performance metrics.
• Champion the success of successful brand campaigns internally.
• Managing suppliers:
  Assist in commissioning brand strategy and campaign suppliers.
• Build strong relationships with agencies and freelancers.

Requirements/QualificationsYou are a responsible, creative, and collaborative team player, who is passionate about brand management and understands why consistency is fundamental to building a strong and trusted brand. With proven experience in brand marketing or brand management, you put the customer at the heart of all you do and understand the importance of knowing their needs and challenges to produce thoughtful and impactful brand content.

You are a strong and persuasive communicator who is skilled at developing positive relationships across all levels. You are experienced at working with creative teams and external agencies and can manage multiple projects and priorities. Your excellent communication skills, and eye for detail, mean you can write and edit to a high standard, draft engaging and compelling copy and present convincingly to internal stakeholders.

In addition to this you understand the challenges of building and maintaining a global brand with proven experience of working in an international environment. You ll use your brand management expertise to drive our mission forward. Join our International Education team to help shape a globally recognised and trusted education brand bringing it to life in hundreds of countries around the world. We work with schools and governments in 160 countries, shaping impact across early, primary and secondary education. Together, we help learners be ready for the world and transform societies through education.About Cambridge University Press & AssessmentCambridge University Press & Assessment is a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge. Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the  website for guidance to understand your own eligibility based on the role you are applying for.Why

join usJoining us is your opportunity to pursue potential. You ll belong to a collaborative team that  exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. We welcome applications from all candidates, regardless of demographic characteristics and background. We believe better outcomes come through diversity of thought, background and approach. We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes

Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the  website for guidance to understand your own eligibility based on the role you are applying for.#J-18808-Ljbffr