Design & Brand Lead

About Us Symbolica is an AI research lab pioneering the application of category theory to enable logical reasoning in machines. We’re a well-resourced, nimble team of experts on a mission to bridge the gap between theoretical mathematics and cutting-edge technologies, creating symbolic reasoning models that think like humans – precise, logical, and interpretable.
While others focus on scaling data-hungry neural networks, we’re building AI that understands the structures of thought, not just patterns in data.
Our approach combines rigorous research with fast-paced, results-driven execution. We’re reimagining the very foundations of intelligence while simultaneously developing product-focused machine learning models in a tight feedback loop, where research fuels application.
Founded in 2022, we’ve raised over $30M from leading Silicon Valley investors, including Khosla Ventures, General Catalyst, Abstract Ventures, and Day One Ventures, to push the boundaries of applying formal mathematics and logic to machine learning.
Our vision is to create AI systems that transform industries, empowering machines to solve humanity’s most complex challenges with precision and insight. Join us to redefine the future of AI by turning groundbreaking ideas into reality.
About The Role As Design and Brand Lead, you will own and amplify Symbolica’s design and brand across every touchpoint – from product and web to campaigns, to narrative. You’ll convert our complex, technical programmes into a distinctive visual and verbal identity and translate that into compelling, measurable output. You’ll lead hands-on design efforts and, with time, grow our internal team.
You’ll partner with product, research, operations and executive teams to craft mission-aligned brand narratives. You’ll set success metrics (awareness, sentiment, share-of-voice, qualified pipeline) and iterate based on data, reporting on it to the rest of the company.
This is a senior role with exec visibility, but requires rolling up your sleeves and contributing hands-on. Your work will span our global offices, and offers the chance to build and influence a global brand from the ground up – to establish our identity across the world.
Key Responsibilities

• Lead hands-on design execution across all brand touchpoints, creating high-quality visual assets, product interfaces, marketing materials, and brand elements using design tools like Figma
• Launch and scale brand-centric GTM initiatives and awareness campaigns; define KPIs (brand lift, sentiment, share‑of‑voice, qualified pipeline) and optimize based on data
• Establish and refine brand studio operations: build design systems, processes, briefing guidelines, schedules, and budget tracking
• Oversee creative ideation through delivery: produce or commission assets, manage internal designers, marketing vendors, and guide end-to-end project execution
• Perform market research, competitive analysis, and trend monitoring to inform brand strategy and stay ahead of category shifts
• Serve as strategic thought partner to execs, shaping brand strategy, positioning priorities and influencing cross-functional decisions
• With time, mentor and hire team members; build capacity through training, feedback and performance frameworks

About You

• 5+ years building or refining high-impact brand functions in growth-stage tech or AI environments, with globally-recognized identities
• Led standout campaigns with measurable lifts in awareness, sentiment, and demand
• Equally skilled across both strategic thinking and hands-on execution (Figma, Adobe, copywriting)
• Fast-moving: we’re a startup and every day matters.
• Data-informed: comfortable translating Looker, GA, share-of-voice metrics into creative pivots
• Cross-functional communicator: collaborated with product, research, engineering, communications, and executives
• Experienced in AI and technical topics. You need to be able to learn to speak the language of our engineering and research teams.
• Experienced shaping launch narratives grounded in deeply technical contexts
• Thrives in ambiguity, prioritizes impact, and inspires internal and external teams

Bonus points

• Led narrative strategy in deep-tech, B2B, or regulated sectors
• Executed global AI-centric brand campaigns
• Proficient in motion, interactive, and digital storytelling
• Defined and tracked brand-to-funnel performance metrics

📍 This is an onsite role based in our London office (66 City Rd).
We are able to sponsor a Skilled Worker visa for qualified candidates applying to this position. This specific role exceeds the minimum salary threshold set by the UK government for Skilled Worker visa sponsorship. Please note that English language proficiency at B2 level or higher is required for this role.
Symbolica is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation.