OverviewWe are seeking a dynamic and detail-oriented Advertising and Marketing Associate professional to join our team. This role offers an excellent opportunity to develop and implement innovative marketing strategies across various digital platforms. The successful candidate will be responsible for managing advertising campaigns, analysing performance metrics, and supporting overall marketing initiatives to enhance brand visibility and engagement. This paid position is ideal for individuals passionate about digital marketing, media buying, and data-driven advertising.
Responsibilities- Develop, execute, and optimise advertising campaigns using platforms such as Google Ads, Facebook Advertising, and DoubleClick.
- Manage social media accounts by creating engaging content, scheduling posts, and analysing audience engagement metrics.
- Oversee media buying activities to ensure effective allocation of advertising budgets across channels.
- Monitor PPC (Pay-Per-Click) campaign performance using tools like Google Analytics and Google AdWords to maximise ROI.
- Implement SEO strategies to improve organic search rankings and increase website traffic.
- Utilise Google Tag Manager to track website interactions and gather valuable user data for campaign optimisation.
- Analyse campaign data regularly to identify trends, insights, and areas for improvement.
- Collaborate with creative teams to produce compelling advertisements aligned with brand guidelines.
- Stay updated with the latest digital marketing trends and platform updates to ensure best practices are followed.
Qualifications- Proven experience with Google Ads, Google Analytics, Google AdWords, and Google Tag Manager.
- Strong knowledge of social media management tools and platforms such as Facebook Advertising.
- Experience in media buying and PPC campaign management with a track record of successful campaigns.
- Familiarity with SEO principles and optimisation techniques.
- Ability to interpret data analytics to inform strategic decisions.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Strong communication skills, both written and verbal.
- A proactive attitude with a passion for digital marketing innovation. This role offers an engaging environment for professionals eager to advance their careers in digital advertising and marketing while contributing to impactful campaigns that drive business growth.
Job Type: PermanentPay: £26,300.00-£33,400.00 per yearBenefits:
Work Location: In person