Sr Marketing Specialist (Bilingual in Chinese)

GENERAL FUNCTION / SUMMARY We are seeking a strategic and driven Sr. Marketing Specialist to lead the execution of marketing strategies that enhance brand awareness and drive sales growth across our all-in-one platform, mainly focusing on managed accounts, structured notes, buffer investments, private lending funds, and retirement plans. This role will be responsible for three primary focus areas:

• Marketing strategy, trendscompetitor research (60%) - Conduct in-depth market analysis and research to inform strategic marketing direction.
• Digital marketing implementation (20%) - Drive and execute campaigns across paid and organic channels to generate leads and grow brand presence.
• Social mediabrand marketing (20%) - Manage brand consistency and engagement through social media platforms such as Facebook, YouTube, WeChat, Xiaohongshu, and more.

MAJOR DUTIES AND RESPONSIBILITIES

• Develop and implement strategic marketing plans to promote TransGlobal's wealth management, private lending, and other financial services.
• Conduct in-depth market research to identify target audiences, industry trends, and competitive positioning.
• Define clear value propositions and messaging strategies to differentiate TransGlobal's financial services.
• Collaborate with internal stakeholders, including top executives and department heads, to align marketing efforts with business objectives.
• Support the development of sales enablement materials, presentations, and other marketing collateral.
• Organize and support industry events, webinars, and sponsorship opportunities to enhance brand visibility.
• Analyze marketing performance and provide data-driven recommendations for optimization.
• Support social media marketing efforts across platforms such as Facebook, YouTube, WeChat, Xiaohongshu to reach targeted audience and enhance brand presence.
• Manage relationships with external vendors, agencies, and strategic partners.
• Ensure brand consistency across all marketing communications and initiatives.
• Perform other tasks as assigned.

BASIC QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, preferably in financial services, or wealth management.
• Bilingual in Chinese and English.
• Strong understanding of market research, competitive analysis, and messaging strategy.
• Proven experience in digital marketing strategy and campaign implementation, including paid and organic search (SEO).
• Familiarity with platforms such as Facebook, YouTube, WeChat, and Xiaohongshu.
• Good understanding of AI tools such as ChatGPT, Midjourney, Haygen, Canva, Coze, etc. and how they can enhance marketing effectiveness is preferred.
• Proactive mindset with strong problem-solving abilities.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong project management skills with the ability to multitask and meet deadlines.
• Experience in event planning and partnership development is a plus.

WHO WE ARE With over 30 years of experience, TransGlobal has grown into the largest Asian-focused, all-in-one financial services platform in the U.S. We offer a comprehensive suite of services-including life and health insurance, annuities, real estate, private lending, tax and estate planning, and investment management-through a network of 30+ branches across 14 states and over 5,000 professional independent agents. Our mission is to deliver trustworthy, customer-centric financial solutions, all in your language and aligned with your goals.
WHY JOIN US

• Industry Leader: Join the nation's largest Asian-focused financial services firm with a well-established brand and expansive network.
• MultilingualMulticultural: Work in a dynamic, diverse environment that understands and serves multicultural communities.
• Career Growth: Access to cross-functional training, licensing support, and professional development opportunities.
• Collaborative Culture: Be part of a supportive team that values innovation, initiative, and shared success.
• Impactful Work: Help individuals and families achieve financial security and generational wealth.

WHAT WE OFFER

• Competitive salary and benefits package.
• Opportunity to work in a collaborative and innovative environment.
• Professional development and growth opportunities.
• H-1B sponsorship available.
• Pay starts at $75K ~ $100K/year based on experience.