Head of Brand & Content Strategy

About the Company Jara Finance Ltd is a growing UK-based accounting and business advisory firm supporting entrepreneurs, start-ups and established businesses across the UK. As the business continues to expand, we are investing in brand development, audience growth, strategic partnerships and customer acquisition to strengthen our market position and support long-term growth. Role Overview We are seeking an experienced Head of Brand & Content Strategy to lead the development and execution of our brand, content and audience growth strategy. This is a strategic leadership role responsible for increasing brand visibility, driving customer acquisition, strengthening market positioning and supporting business growth through data-led marketing and content initiatives. The successful candidate will combine expertise in brand strategy, content leadership, audience development, partnership management and performance analysis to deliver measurable commercial outcomes. Key Responsibilities

• Develop and lead the company's brand and content strategy aligned with business growth objectives
• Create and oversee audience growth initiatives across digital platforms and marketing channels
• Design and implement multi-channel marketing campaigns to support customer acquisition and brand awareness
• Analyse audience behaviour, campaign performance and market trends to optimise marketing effectiveness
• Develop content frameworks and messaging strategies that strengthen brand positioning and customer engagement
• Build and manage relationships with external creative agencies, content creators, media partners and marketing suppliers
• Identify strategic partnership opportunities that support business growth and market expansion
• Provide commercial insight and recommendations based on audience, market and competitor analysis
• Establish performance metrics and reporting frameworks to evaluate marketing and brand effectiveness
• Work closely with senior management to support business development and long-term growth initiatives

Essential Requirements

• Degree or equivalent professional experience in Marketing, Communications, Business, Media, Brand Strategy or a related discipline
• Significant experience in brand strategy, content strategy, marketing leadership, audience development or commercial growth
• Experience developing and delivering multi-channel marketing and audience growth initiatives
• Strong analytical skills with the ability to interpret audience, campaign and commercial performance data
• Experience managing external agencies, creative partners or commercial stakeholders
• Excellent communication, presentation and stakeholder management skills
• Ability to operate strategically within a growing business environment

Desirable Requirements

• Experience within digital media, content platforms, technology, professional services or business advisory sectors
• Experience leading audience growth, customer acquisition or content monetisation initiatives
• Experience managing large-scale content, brand or marketing projects

Hours 37.5 hours per week Location Birmingham (Hybrid) Application Process Interested applicants should submit their CV and a short supporting statement to info@jarafinance.co.uk Pay: £41,700.00-£52,000.00 per year Benefits:

• Casual dress
• Company pension
• Free parking
• On-site parking
• Sick pay
• UK visa sponsorship

Work Location: Hybrid remote in Birmingham (West Midlands)