Associate Director – Applied Analytics

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Job Summary: Publicis Groupe is one of the world’s largest communications groups, known for its creativity and technology. They are seeking an Associate Director of Applied Analytics to manage digital media measurement and analytics, using data to answer client business questions and inform media planning. This role involves leading a team, developing data strategies, and translating complex data into actionable insights.
Responsibilities: • Execute, manage, and deliver best-in-class measurement to inform media buying. • Lead discussions about critical metric development, and technology integrations that can improve efficiency, range or quality of data, or support new media • Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making. • Develop data strategies and playbooks related to next-generation targeting. • Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges • Develop client Learning Agendas and build and implement "test and learn" measurement and consumer research roadmaps connected to business questions and key performance goals. • Effectively translate data to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to get results • Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights • Command expertise in media concepts, terminology, media math and media plan execution • Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations • Manage, mentor, and development of direct reports • Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps. • Develop approaches to address complex research and measurement challenges • Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans • Implement measurement passionate about ad/media efficiency to improve campaign performance • Lead and support analytics activities such as modeling and statistical analysis • Manage digital campaign data for analysis, insights and reporting • Proactively educate internal and external clients on research, tools and approaches • Answer client questions and create client-ready presentations to present at client meetings • Share opportunities, findings, and recommendations with authority and credibility • Craft POV’s for internal and external knowledge sharing • Evaluate new and current data partners, and identify new approaches to ensure our research is innovative
Qualifications:
Required: • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights • 5+ years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight • 2+ years of people management experience • A strong history of managing individuals, leading of teams, and client management • Excellent project management, organizational, and communication skills • Strong grounding in traditional and digital media advertising effectiveness • Familiarity with syndicated and customer data environments • Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities • Proficiency in Microsoft Office Suite with advanced understanding of Excel • Familiarity with relational database concepts
Preferred: • Experience with statistical software packages (SAS,R, Python) a plus • Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Company: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Founded in 1936, the company is headquartered in Chicago, Illinois, USA, with a team of 5001-10000 employees. The company is currently Late Stage. Starcom has a track record of offering H1B sponsorships.