Performance Marketing Specialist - Paid Social

When travelers are searching for a hotel, we want the obvious choice to be trivago! By comparing prices from major booking sites, we're making it easy for people to find hotels they want at a price they'll love. In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. A career at trivago is a journey designed for people who crave continuous development and want to thrive in a high-performing team. Here you will find those who aren't afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us! Join us in making a difference Are you an expert in Performance Marketing, particularly within social media platforms like Meta Ads and TikTok Ads? If you thrive in the fast-paced world of digital marketing and have a knack for driving results through data-driven strategies, we want you to join trivago's dynamic Digital Marketing team. We're in search of a highly-skilled professional to lead the execution and optimization of performance marketing strategies, focusing on Paid Social across various markets. You will work closely with both internal and external stakeholders to deliver measurable results. Sounds like you? Read on and apply today! How you'll make an impact:

• Develop and manage campaigns across social media (e.g., Facebook, TikTok, Snapchat) and other channels to meet ROI targets
• Oversee the planning, testing, analysis, and scaling of paid campaigns
• Perform data-driven optimizations to enhance campaign performance and achieve KPIs
• Collaborate with creative production teams to develop compelling concepts for campaigns and other Paid Media topics
• Partner with broader marketing teams to identify data-driven improvements and drive growth for trivago
• Ensure robust tracking setups for consistent reporting and swiftly address any issues with web pixels, catalogs, or app event measurements

What you'll need to thrive:

• 3+ years of hands-on experience in managing large-budget Paid Social campaigns
• Innovative mindset for experimental learning in a fast-paced environment
• Solid analytical skills to interpret data and identify opportunities for creative enhancement
• In-depth understanding of digital marketing terminologies and technicalities
• Proficiency in Excel, with capabilities in pivot tables
• Exceptional attention to detail to meticulously identify errors
• Fluency in English (our company language), equipped with great communication skills
• Sociable and open-minded with a collaborative spirit

Stand out with:

• Experience with setting up Feeds/ Catalogs for retail, e-commerce, or travel brands
• Knowledge in managing web pixels and app event setups
• Familiarity with mobile measurement partners like AppsFlyer or Adjust

Worried about missing a few requirements? Still apply, and express your motivation as you may just be the right candidate for this or other roles! What you can look forward to: As you grow, so do we. This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library. Moving to join us? No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together. Life happens. We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, 2 WFH days weekly, the chance to work remotely for 20 days abroad, free access to the Heynanny platform for personalized nanny assistance, and an on-campus kids room. Enjoy your office days. Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas.
Thank you for considering a career at trivago! Our commitment to fostering an inclusive and enriching environment for all talents is at the heart of what we do. We understand that embarking on a new job opportunity is a blend of excitement and curiosity. Should any questions arise before you apply, feel free to reach out to us at joinus@trivago.com. Join us in our mission to make a positive impact on global travel, we look forward to your application!