Marketing Analyst

We are seeking a results-driven Marketing Analyst to join our high-performing team at CCP Games. This role is critical in driving data-driven marketing strategies for our free-to-play games-as-a-service (GaaS) portfolio. You will leverage your expertise in marketing analytics, campaign optimization, and data visualization to uncover actionable insights that directly influence player acquisition, engagement, and monetization. Your Tasks: Marketing Analytics:

• Design and implement frameworks to measure campaign performance, player acquisition efficiency, retention rates, and ROI.
• Build predictive models and segmentation analyses to support data-driven decision-making.
• Develop actionable insights by analyzing player behavior, funnel metrics, and marketing KPIs.

Campaign Optimization:

• Partner with the Performance Advertising team to optimize user acquisition campaigns across paid media channels, including A/B testing and iterative creative improvements.
• Work closely with the Creative Services team to ensure data informs creative strategies, aligning messaging with target audience insights.
• Collaborate with Customer Lifecycle Management to refine CRM strategies and optimize re-engagement and monetization campaigns.

Your Profile:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
• Proficiency in analytics tools (e.g. Google Analytics) and data visualization platforms (e.g. Tableau).
• Strong understanding of digital marketing channels, including paid media across multiple channels, CRM, and lifecycle marketing.
• Experience with campaign optimization techniques such as A/B testing and multivariate testing.
• A minimum of 3 years’ of experience in marketing analytics, preferably in gaming or ecommerce industry.

What we can offer you:

• A multicultural work environment that encourages growth, creativity, and innovation
• Dual workstation setup and flexible work environment
• An active fun club that hosts regular staff events
• An excellent canteen that offers a weekly breakfast and lunch menu as well as drinks and snacks
• Discretionary quarterly and annual performance sharing plan
• Annual sports grant
• Mobile phone and data plan package
• Home internet
• A conditional monthly green-commuting grant
• Work environment that focuses on employee well-being
• On-site doctor - free of charge, and other on-site wellbeing services at a discounted price
• Relocation Package and Immigration sponsorship

All applications will be reviewed in January after the Holidays.