Salesforce Marketing Cloud Consultant

Job Role: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Charlotte, NC (Hybrid) 𝗥𝗼𝗹𝗲/𝗧𝗶𝘁𝗹𝗲: Marketing Cloud Principal Consultant 𝗧𝗮𝘅 𝗧𝗲𝗿𝗺: W2 / 1099 / C2C 𝗩𝗶𝘀𝗮 𝗦𝘁𝗮𝘁𝘂𝘀: H1B, GC, USC 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱: 12+ Years
𝗝𝗼𝗯 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: We are seeking a highly experienced Marketing Cloud Principal Consultant (12+ years) to lead and guide Salesforce Marketing Cloud initiatives with a strong focus on data architecture, customer mastering, compliance, and campaign execution. This role requires both strategic vision and hands-on expertise to deliver scalable and future-ready solutions while ensuring smooth integration with other marketing ecosystems.
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Assess customer mastering & data architecture and provide expert recommendations. • Guide project delivery with timely execution and advanced enhancements. • Define execution boundaries between internal systems & Salesforce Marketing Cloud. • Lead preference mart upgrades, ensuring compliance with opt-out preferences. • Shape end-to-end campaign execution strategies and anticipate future requirements. • Recommend best practices for data exchange across Salesforce Marketing Cloud, Adobe, LiveRamp & other platforms. • Leverage both real-time & static data for campaign effectiveness. • Drive innovation with improvements beyond legacy system replication.
𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀: • 12+ years of hands-on Salesforce Marketing Cloud & Data Architecture experience. • Expertise in customer mastering, compliance & preference mart management. • Strong knowledge of campaign execution strategies & integrations. • Experience working with Adobe, LiveRamp & other third-party ecosystems. • Excellent leadership, consulting & stakeholder management skills.