Digital Marketing Manager (Products/Acquisition)

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We are seeking a results-driven and highly technical Digital Marketing Manager to completely own the acquisition, conversion, and retention strategy for our suite of digital products. This role requires a unique blend of creative flair, technical competence in marketing automation, and deep knowledge of performance marketing across the entire customer lifecycle. The successful candidate will be a hands-on builder responsible for the full funnel, from the first click to the final purchase and automation sequence.
Key Responsibilities

• Campaign Management: Design, execute, and manage high-performing paid and organic social media campaigns and digital advertising initiatives aimed at driving qualified traffic and product sign-ups.
• Funnel Development (CRO): Build, manage, and optimise high-converting landing pages and sales funnels, demonstrating practical experience with platforms similar to ClickFunnels (e.g., Leadpages, Unbounce, WordPress builders).
• Copywriting & Creative: Develop compelling, benefit-driven copywriting for ads, landing pages, and email sequences, ensuring clear brand voice and strong calls-to-action.
• Technical Automation: Architect and implement end-to-end CRM automation workflows, including lead scoring, nurturing sequences, abandoned cart recovery, and post-purchase follow-ups.
• E-commerce Operations: Manage and optimise checkout cart configurations, payment gateway integrations, and ensure a seamless, high-conversion purchase experience.
• Analytics & Reporting: Track, analyse, and report on key metrics (CPA, ROAS, LTV) to identify funnel bottlenecks and drive continuous conversion rate optimisation.

Required Skills and Experience

• Experience: 5+ years of hands-on experience in digital marketing, with a focus on acquisition, e-commerce, or direct-response marketing for digital products.
• Technical Platforms: Proven mastery of marketing funnel tools (ClickFunnels style builders) and content management systems (e.g., WordPress).
• Automation: Demonstrated experience setting up and managing complex automation rules and segmentation within a CRM (e.g., ActiveCampaign, HubSpot, Salesforce Marketing Cloud).
• E-commerce Knowledge: Strong understanding of checkout processes, payment gateways, and implementing abandoned cart strategies.
• Creative: Highly creative with a strong portfolio or examples of effective copywriting and ad creative development.
• Analytical: Highly proficient in using data and analytics tools (e.g., Google Analytics) to make data-driven marketing decisions.